品牌文化
ABUIABACGAAg872-yQUo6pDC8wUwuAk4kgY


品牌文化|Brand culture


派克匹克是一家专业从事生产、销售和服务的国际精品品牌,为众多城市精英提供个性化的高端产品,主要产品线涵盖手表、皮具、箱包、打火机等。

派克匹克传承欧美时尚文化,产品线覆盖多个产品领域。吸引了众多的粉丝和用户,为人们提供专业的定制,注重品牌文化建设和产品细节。致力于创造品牌价值,提升现代潮流和城市精英的个人品位和生活品质。

PARKERPEAK is an international boutique brand specializing in production, sales andservice. For many urban elite to provide personalized high-end products, themain product line covers watches, leather Tools, bags, lighters, etc.

PARKERPEAK inherits European and American fashion culture. Its product line coversmultiple product areas. Attracted a lot of fans and users, provide professionalcustomization for people, focusing on brand culture construction and productdetails. Committed to creating brand value, to promote the modern trend andurban elite for personal taste and quality of life.


市场定位:国际精品市场。

消费人群:25-55岁中高收入者,有奢侈品消费需求与习惯,主要以注重生活品质与个人形象的城市白领、商务精英、社会名流以及政要人士为主。

消费特征:追求生活品质,充满个性魅力,注重个人形象、身份价值与生活体验,喜欢社交,个性鲜明,气质端庄而优雅,自信而低调,有独特的价值观和审美观。

Marketpositioning: international boutique market.

Consumers:25-55 year-old middle and high-income people, luxury consumption needs andhabits, mainly focus on quality of life and personal image of urbanwhite-collar workers, business elites, social celebrities and politicians.

Consumptioncharacteristics: pursuing quality of life, full of personality charm, focusingon personal image, identity value and life experience, like social interaction,personality distinct, dignified and elegant temperament, self-confidence andlow-key, with unique values and aesthetics.


产品定位:派克主要提供优质精品以满足市场对精致用品的需求。产品讲究用料,注重工艺,其轻奢、时尚、精美的产品定位与消费者追求生活品质、注重个人魅力的价值观与审美观非常相符。

价格定位:3000以上。

产品类别:精品腕表、精品火机、精品皮鞋、精品皮带、精品箱包、精品钱夹、精品旅行箱、精品男装、精品饰品等生活精品。

产品风格:轻奢时尚、品质细腻、精美时尚、工艺出色。

Productpositioning: Parker mainly provides high quality products to meet the marketdemand for exquisite supplies. The product pays attention to material andtechnology, and its light luxury, fashion and exquisite product positioning isvery consistent with the values and aesthetics of consumers'pursuit of qualityof life and personal charm.

Pricepositioning: 3000 yuan to 15000 yuan.

Productcategories: high-quality watches, high-quality fire engines, high-qualityshoes, high-quality belts, high-quality bags, high-quality wallets,high-quality suitcases, high-quality men's clothing, high-quality jewelry andother life products.

Productstyle: light luxury fashion, exquisite quality, exquisite fashion, excellentcraftsmanship.


品牌定位:国际精品品牌。

品牌理念:为现代都市精英提供优质的精品

品牌个性:真诚,激情,胜任。

品牌传播语:懂得生活,追求臻美,世界无限。

品牌核心价值:为社会、消费者创造高品质产品与服务,以客户需求为核心,用沟通、创新、开放的理念提升品牌价值,凝聚品牌文化,不断提升人们的气质魅力与生活品质。在产品方面,派克将致力于为客户提供优质,轻奢,时尚,名贵的国际精品,注重设计,讲究用料与工艺,体现产品价值。

Productpositioning: Parker mainly provides high quality products to meet the marketdemand for exquisite supplies. The product pays attention to material andtechnology, and its light luxury, fashion and exquisite product positioning isvery consistent with the values and aesthetics of consumers'pursuit of qualityof life and personal charm.

Pricepositioning: 3000 yuan to 15000 yuan.

Productcategories: high-quality watches, high-quality fire engines, high-qualityshoes, high-quality belts, high-quality bags, high-quality wallets,high-quality suitcases, high-quality men's clothing, high-quality jewelry andother life products.

Productstyle: light luxury fashion, exquisite quality, exquisite fashion, excellentcraftsmanship.


品牌目标: 缔造全球国际精品品牌。

品牌使命:派克致力于打造高品质的产品与服务,提高人们的生活品质与个人品位,引领人们享受更加优质的生活,提升人们的生活气质与个人魅力。

Brand Target: Create a global internationalboutique brand.

Brand Mission: Parker is committed tocreating high-quality products and services, improving people's quality of lifeand personal taste, leading people to enjoy a better quality of life, improvepeople's temperament and personal charm.


website qrcode

扫描查看手机版网站

电子邮箱:parkerpeak@163.com